Join Anheuser-Busch’s Stella Artois for it’s Draught Master Masquerade Ball . The party will take place at the Bentley Projects in Downtown Phoenix and will feature the Stella Artois Draught Master competition. Visit Hensley.com for information and to register for an invitation.

When I walked into the Bentley Projects for the Stella Artois Draught Master competition, I was unsure of what to expect. However, the event exceeded whatever expectations I didn’t have.

The Bentley projects is an art gallery set in the downtown phoenix arts district. It’s a big building with a domed wood supported roof, and concrete floors. The highlight of the night was the "Draught Master Contest" in which several local bartenders squared off to see who could most accurately reenact the "Belgium Beer Pouring Ritual" as demonstrated by someone who knew what they were doing, and may or may not have been from Belgium. If you’re curious as to the process, you can check out the OFFICIAL Stella Artois Beer Pouring Ritual.

As for company, it was good. Tim Virgin 103.9 DJ and general wise guy was there, along with an electic crowd of artists, industry people, and some bubbly beer vixens.

More from InTempe

• La Bocca Pizzeria and Wine Bar
• Tempe’s Best Drink Specials and Happy Hours
• picture-3
• Tempe Fall Crawl ‘08
• img_0384

InTempe Recommends

• Rules of Sales: Rule #2 (Chris Conrey)
• Lessons Learned in Promotions and Marketing: Phoenix Design Week (Chris Conrey)
• The Death of Refresh Phoenix and Why this isn’t a Bad Thing (Chris Conrey)